It all starts with a thought. All we need is your idea, no matter how ambitious it is, to start our productive process. And our process begins with our men, our artisans.
At Arteidea we have many different professional profiles. Everyone has a specific task and our goal is to deliver our customers exactly what they had in mind.
The first one is the sculptor. He is the one who gives raw material its initial shape, who defines the objects’ dimensions, wether actual or to scale. He is also the one who models the clay, cuts the styrofoam or sculpts the chalk: different materials for different needs. Once the sculptor has ended his task, the object is passed to whom we call the”shaper”. He has the fundamental role of turning what the sculptor made (negative) into – let’s say – the real thing (positive) according to the customer’s guidelines. At this point, especially if we are dealing with large sized items, such as scenographies for a movie, it’s time for the plasterer to step in: he will assemble all the different parts and will refine them in order to give them the utmost realism. The last construction step is the one involving the painter/decorator, who will turn a humble stone into a precious gold bar, by distributing lights and shadows, colors and nuances to your idea, making it real.